Sheeba Bedi

Chief Business Officer of Perceptual Intelligence®

Sheeba Bedi is a transformative business executive with over three decades of experience leading business growth, innovation, and leadership development in the high-tech and professional services sectors. A rare blend of business strategist, people developer, and an engineer, Sheeba brings deep expertise in business development, marketing, executive coaching, and organizational transformation.

During her 25+ years at Intel Corporation, Sheeba spearheaded groundbreaking initiatives that took businesses from incubation to multi-hundred-million-dollar successes. She built and led high-impact go-to-market strategies, transformed global operations, and launched industry-first developer and ecosystem programs. Her leadership shaped Intel’s market presence in areas such as Visual Cloud, Edge, IoT, and Automotive Solutions, while her ability to scale innovation through ecosystem collaboration, product marketing, and strategic partnerships delivered measurable, lasting results.

In addition to her business leadership, Sheeba led Intel’s Global Executive Coaching Program, serving over 1,000 leaders annually. She designed a hybrid internal-external coaching model aligned with Intel’s leadership development strategy, built a global community of over 330 coaches, and delivered individualized and cohort-based coaching with a consistent 90%+ Net Promoter Score. As a Hudson-certified coach with over 450 coaching hours, Sheeba is known for catalyzing leadership transformation using perceptual intelligence, neuroscience-based methods, and systems thinking.